What is edu-based marketing?

Education-based marketing is all about leveraging various media to educate your audience, showing that your brand is a reputable authority and resource in your industry. In the 6 P’s of marketing, it serves as key marketing strategy in promotion. By producing online courses, videos, newsletters, infographics, or quizzes, you can help raise awareness in your field, while engaging with your target market.

For example, The Eco Laundry Company educates by sharing data on the health effects of chemical exposure to PERC.

For more examples, check out the Forbes article, 5 Ways To Implement Education-Based Marketing.

DayBalancer can help you create educational content and transform it into digestible marketing content. This strategy helps people better understand your area of expertise, while positioning your organization as an industry leader.

Clean water, natural health, sustainability, eco-friendly products, renewable energy, and a thriving economy can all benefit from this tactic of educating with integrity.